Taking a proven digital forensics product to market with a modern brand and marketing strategy as effective as the technology itself—positioning CyFIR as the trusted solution for organizations to rapidly investigate and triage thousands of endpoints on demand, reducing business risk and operational cost. Now part of eSentire, CyFIR’s innovation continues to empower digital security teams worldwide.
Services
- Brand Strategy & Identity Design
- Content Strategy & Development
- User Experience (UX) and User Interface (UI) Design
- Digital Marketing Campaigns for Brand Awareness and Demand Generation
Brand Strategy & Brand Identity Development
We kicked things off with a brand strategy workshop in November 2018. Our collective mission was to position CyFIR as the trusted cybersecurity solution for the Fortune 100. We set out to align this vision with a strategy that would ultimately influence product & services, marketing, and sales operations.
Website Design & Development
The best website is one that works on your behalf, and CyFIR’s acted as an honorary member of their marketing department. Each landing page featured dynamic content changes to match search queries. From there, actionable CTAs and engaging animations guided visitors down a carefully constructed demand generation funnel.
Brand Anthem Video
As part of CyFIR’s go-to-market strategy, we developed a Brand Anthem video that brought the product’s power and precision to life. Our team managed every step of production—from concept and scriptwriting to location scouting, casting, voiceover, animation, and final edit.
Content Strategy & Development
We worked to increase brand awareness and convey a demonstrated level of expertise on cybersecurity by creating content and launching social media campaigns across a variety of platforms. A successful Demand Generation Campaign increased traffic to their website by over 50% to secure high-value leads such as Netflix and Uber.
“From the first time we met with The Brand Stand, they were ready to take on as much as we asked of them—branding, strategy, and marketing combined. They have a solid, methodological approach to branding and marketing management, but they’re also flexible and make the process fun. Their adaptability and willingness to work with us through a period of rapid change helped us tremendously as we moved into the next stage of growth. I’d look to them first for any and every related future project I have.”
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