Fresh-squeezed
A collection of posts on topics ranging from Design Thinking, Process, Tools to Behind The Scenes and Recent Work at The Brand Stand.
Brand Identity Series, #4: Imagery
A deep dive into the power of photography, graphics, and iconography for the fourth and final piece in our brand identity series.The more you see, the more you know.”- Aldous HuxleyA few months ago, Google unveiled a line of iconography for the launch of Google...
6 Brand Trends We’re Thankful For in 2020
A brief list of impactful brand trends that we noticed from January 2020 through November 2020. If no one hates it, no one really loves it."- Jessica WalshTo put it mildly, 2020 has been an eventful year. From January through today, we witnessed a number of rebrands,...
Brand Identity Series, #3: Logo & Color
For the third installment of our series on brand identity, we will analyze the significance and impact of logos and color. A logo is the period at the end of a sentence, not the sentence itself.”- Sagi HavivIn the grand scheme of this blog series on brand identity,...
The Difference Between Brand Image And Brand Identity
You put so much work into building a strategic brand identity, but does it match up with your brand image?Your brand is what people say about you when you are not in the room."- Jeff BezosThis one is for our fellow business owners out there, as well as the people who...
Brand Identity Series, #2: Typography
This is the second installment of this series on brand identity explores the impact, definitions, and evolution of typography.Typography is what language looks like.”- Ellen LuptonWhat is typography? Does it matter? What does it even have to do with branding?...
The Case for Design: Voter Turnout
As part of our ongoing series "The Case for Design," we take a look at the branding and design principles exercised in several posters designed to encourage voter turnout for the United States’ 2020 presidential election.Photo by Element5 DigitalReal and enduring...
Brand Identity Series, #1: Messaging
This is a multi-post series on brand identity, starting with a brand's messaging.Photo by Jake Charles People do not buy goods and services. They buy relations, stories, and magic.- Seth GodinWhen you think of a brand, what comes to mind? The logo for sure. Obviously,...
Our Pledge: We Stand For Anti-Racism and the BLM
How we intend to take purposeful action in pursuit of racial equalityPhoto by @koshuuuIn a racist society it is not enough to be non-racist, we must be anti-racist.”― Angela Y. DavisBlack Lives Matter. They matter to us, and we stand behind the movement...
Hue Guessed It: Thoughts On Color
Color can be such a powerful communication tool. Recently, we wrapped up two client projects that were very heavily focused on how to use color intentionally both as a contribution to the brand as well as the user experience. In this piece, we share our thoughts about...
Unlock The Answers To Your Design With User Interviews
Why user interviews are important, and how to conduct them effectively (even remotely)Ahhh, your first user interview...You’ve got your project brief. You understand the objective. You’ve identified your ideal users. And honestly, you have a pretty good idea of how...
United We Squeeze: The Results of the Lemon+Aid Create-A-Thon – May 2020
Helping our community combat COVID-19 with some fresh-squeezed ideas in a 24-hour “Create-A-Thon”So... we did a thing."A thing that no one at The Brand Stand had ever done before. A thing that turned out to be more amazing than we could have ever dreamed, and we are...
How To Bring Some Delight To Your Day, While Working Remotely (Part 3).
This post is the third and final piece of a three-part series serving up ways to inject some delight and camaraderie into our lives during these times of self-isolation. Behold, the listicle of tips and tricks you’ve all been waiting for.So far in this series, we’ve...
The Case for Design: Companies Combat CoVID-19 with Design
This post is part of an ongoing series about the value of design. Keep reading for more information about our Inaugural Create-A-Thon!Let's raise a glass to the marketing teams behind all of the creative COVID-19 themed brand transformations."Companies around the...
How to bring some delight to your day, while working remotely (Part 2).
This post is the second of a three-part series serving up ways to inject some delight and camaraderie into our lives during these times of self-isolation. Here, we list a few actionable tips to keep your creative team connected and inspired.Raise your hand if you feel...
The Case for Design: Designers Do Their Part To Combat CoVID-19
This post is part of an ongoing series about the value of design. Keep reading for a special announcement at the end!Has anyone else noticed a lack of public health campaigns for COVID-19?"If you search Google Images for “COVID-19”, you won’t find posters or ads...
How to bring some delight to your day, while working remotely.
This post is the first of a three-part series serving up ways to inject some delight and camaraderie into our lives during these times of self-isolation. Keep reading for donation and giveaway details at the end!What’s your favorite design tool?”Is often a question...
17 Clients in 2017
2017: A Year in review This year has been a wonderfully busy year. We closed it out with working on a range of different projects from creating several Brand Identity Systems to some beautiful printed collateral and a handful of dynamic websites for 17 clients. That's...
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