Brand Identity Series, #4: Imagery December 8, 2020 A deep dive into the power of photography, graphics, and iconography for the fourth and final piece in our brand identity series. The more you see, the more you know.” – Aldous Huxley A few months ago, Google...
6 Brand Trends We’re Thankful For in 2020 November 17, 2020 A brief list of impactful brand trends that we noticed from January 2020 through November 2020. If no one hates it, no one really loves it.” – Jessica Walsh To put it mildly, 2020 has been...
Brand Identity Series, #3: Logo & Color November 3, 2020 For the third installment of our series on brand identity, we will analyze the significance and impact of logos and color. A logo is the period at the end of a sentence, not the sentence itself.” –...
The Difference Between Brand Image And Brand Identity October 20, 2020 You put so much work into building a strategic brand identity, but does it match up with your brand image? Your brand is what people say about you when you are not in the room.” – Jeff...
Brand Identity Series, #2: Typography October 6, 2020 This is the second installment of this series on brand identity explores the impact, definitions, and evolution of typography. Typography is what language looks like.” – Ellen Lupton What is typography? Does...
Brand Identity Series, #1: Messaging September 8, 2020 This is a multi-post series on brand identity, starting with a brand’s messaging. Photo by Jake Charles People do not buy goods and services. They buy relations, stories, and magic. – Seth Godin When...
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