Ven Global Strategies

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Ven Global Strategies is a change management consultancy based here in D.C. who partners with organizations in the public, private and nonprofit sectors. They’ve worked with fortune 500 companies like AARP and Blue Cross Blue Shield to help move them into the future. We began working with VGS as they were forming and launching as a business. Our focus in creating their brand identity was to establish a strong recognizable symbol to be a direct connection to the focus of their business: change. Learn more about their business on their site at www.venglobalstrategies.com

Services

Brand Identity Design
Brand Messaging

THE RESULTS

The logo mark was inspired by the fourth letter of the Greek alphabet, the Δ delta which presents change, but is also a concentric monogram of the letters V and G.

Part of branding process was also thinking through some of the brand messaging and where there were opportunities for strong visual connections in imagery selections, like in the hero section of the web design concept shown below.